Fris, a long-standing Holland retail business dating back to 1900
approached us to help them re-envision the brand. They wanted to make the entire retail experience feel more contemporary and align closer to their consumer and the overall vision of a local store that specializes in creative products + gifts.

We worked with them to first create a name that helped the consumer more quickly understand that they offer a mix of art supplies, unique gifts and keepsakes. Then we developed a bold modern color palette, iconic illustrations and exciting new graphics to reflect a creative breath of fresh air to a 120 year old retail store.

They now have a brand and voice that is consistent in all touchpoints including exterior signage, website, packaging, social media and advertising. This rebrand has generated a measurable lift in awareness and they saw increased sales traffic. They are now positioned for future growth as a business and a favorite Holland retail destination.

“Voss Design Co. has been great to work with. We wanted to rebrand and give ourselves a fresh look and they exceeded our expectations. With little direction from us they were able to give us options and ideas that we were able to narrow down into what best suited the store. Now we have a clear vision, a new logo, designs, and a collection of marketing materials to use for the future. I highly recommend Voss Design Co. and look forward to our continued relationship.”

ANDREW FRIS, FRIS SUPPLY SHOP / HOLLAND, MI

A collection of book covers. Clients have included Cider Mill Press, Hallmark Books, Paramount Studios, Vello Press and others.

We have partnered with The Wild Foundation since 2018 to produce all their donor visual communications and graphics. We have developed Annual Reports, Field Guide Collateral, Infographics and Donor Update Brochures. The goal with every piece is to inform the audience and move them to action.

“Voss Design Co. couldn’t have been more of a pleasure to work with! Over the past few years, they have translated our vision into something concrete and beautiful. Their creative direction and design versatility has allowed us to move outside of the box of our “usual” and in to something much more cutting edge. We look forward to our continuing projects with Voss Design Co.”

JACKIE BATRUS, WILD FOUNDATION / BOULDER, CO

Created a full redesign of the product line packaging. The goal was to increase brand awareness and to give them better shelf presence. We also wanted to promote the local aspect and showcase freshness by designing a secondary label that we inkjet the harvest date on and that the consumer would have to break through to open container. The result is an elevated consumer experience and resulted in stronger consumer awareness.

We also created a seasonal advertising campaign to communicate that our products are grown all year long, even in the middle of Michigan winters.

We were asked by Peju Winery in Napa Valley to redesign their exsiting Cabernet Sauvignon labels. They had to feature the tower, which is an architectural fixture on the property and could not stray too far from the look and feel of the original label. They wanted to keep the equity they had in the original and stay true to their roots and not get too trend focused. The finished labels feature a nice textured paper stock with gold foil accents and an overall fresh + refined aesthetic.

Reeves construction hired us to rebrand an existing outdated system. Reeves specializes in big highway construction projects primarily in the Southeast. We developed a branding system that tied in the road/highway elements into a bold new modern approach. We then applied the brand to the various field applications.

Branding and packaging for a line of all-natural dog treats. We wanted to showcase the relationship we have with our pets. We used black & white photography that had an emotional element to it. Using the natural paper stock reinforces the natural ingredients and the use of color creates simple product differentiation.

Comprehensive branding and marketing efforts for Hallmark. In house group was responsible for all corporate branding, advertising and consumer touch point communication. Projects included: Branding, catalogs, hang tags, in-store signage, advertising, music packaging and digital and direct mail marketing.

Coalition Wild is a youth led environmental activism group that was looking for a brand that would reach, excite and propel young activists to be involved and create environmental change.

We created a color palette that would represent the elements of nature but also have an youthful impactful energy. We combined a modern type style with an element of human created hand lettering.

We then rolled out the brand for social media graphics, Annual Report, promotional products and wearables.

Ludus is a company that sells tickets online for the performing arts. They came to us to help create a brand that more clearly communicated what they do, create an expanded suite of materials that help them sell and to look at ways to expand the brand for growth.

We worked with them to first create a logo that simply communicated the stage arts and we simplified the icon of a stage spot light that they were trying to create in the previous logo. We needed something that had simplicity but also a weight to get attention. Along with the logo we created a strong new color palette and a system of images that related to all things performing arts. Lastly, we created promotional
materials, tradeshow graphics, collateral marketing materials and digital applications. The result was a brand that worked harder to communicate Ludus and helped them grow 10X from where they started.

“Voss Design Co. has been a pleasure to work with! They were able to take our vision and translate it into beautiful/wonderful designs that align with our brand. We first started working with Voss Design Co. on a brand redesign including a new logo that could be used across various products. Now we have a whole collection of marketing materials that we love to show off. We look forward to a continued relationship with Voss Design Co.”

ZACH COLLINS, LUDUS / HOLLAND, MI

Branding and advertising for a travel agency specializing in destinations to Australia and the South Pacific.

We have partnered with The University of Kansas on branding and marketing campaigns, newsletter design and recruitment advertising.

Branding for a service shop in Longmont, CO specializing in Volvo and BMW repair and tuning. We created an overall brand system including logo, colors, fonts, photographic elements, signage and swag.

We partnered with the city of Birmingham, MI and their shopping district to develop marketing and advertising solutions. Our work featured event graphics and marketing for Summer Farmers Market, Restaurant Week and the Annual Day On the Town sales event.